Muncie Maternal Mental Health Coalition (MMMHC)

Problem:

The Muncie Maternal Mental Health Coalition was founded in September 2019. Their mission is to promote and nurture the emotional well-being of all mothers, fathers, children, and families in the Muncie Community, but as a newly established non-profit organization, they did not have a prior visual identity.

Solution:

The new identity combines the visual elements of the lotus flower and monarch butterfly. The lotus flower is often called the Flower of Life. It symbolizes traits including beauty, grace, knowledge, and wisdom. The monarch butterfly is a symbol for individuals affected by mental health. The transition from cocoon to butterfly symbolizes a similar journey faced by those affected by mental illness, the journey from recovery to health. This design also utilizes the Blue Dot Project to highlight it’s support for maternal mental health.