Problem:

Creative Cakes Bakery in Tinley Park, Illinois, had a logo that served them well over the years, but it was time for a refreshed look to better reflect their evolving brand. With an important event approaching, they sought a design that would ensure the brand remained both relevant and recognizable for both existing and new customers.

Solution:

The logo was refreshed by retaining key elements, like the iconic "CC," from the original design to maintain brand recognition. A modern color palette and updated typography were introduced, giving the logo a contemporary look while still feeling familiar to existing customers. These adjustments help the bakery stay relevant while honoring its established identity.