Problem:

Minnetrista Central Neighborhood is an eclectic community in rural Indiana that celebrates the individuality and expressiveness of its residents. Our team at Studio 165+ was approached by the Building Better Neighborhoods Project, seeking an identity design for Minnetrista that reflects their unique aspects and goals.

Solution:

This visual identity highlights the abundance of nature found within Minnetrista Central’s borders, evoking a sense of growth as a community. The logomark alludes to the neighborhood’s previous logo, which references the native herons commonly found throughout the White River area in Muncie, Indiana. The heron itself is also used as a symbol of peace, tranquility, and individuality, characteristics that best reflect the community as a whole. A unique typeface was created specifically for this identity, showcasing the artistic community and its values as well as alluding to the stylistic architecture of the houses seen throughout the Minnetrista neighborhood.